Digital Marketing Course

Make yourself more marketable and put your career in high gear with the Digital Marketing Certificate online program from Wharton. Learn the key marketing skills most in-demand today: omni-channel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention.

Participants will learn how to:

Market goods, services, and ideas more effectively online
Leverage new models in business and e-commerce to increase profitability
Use the right metrics to gauge and guide ongoing customer-centric efforts
Generate word of mouth and influence others more effectively
Use new techniques in digital market research, including regression analysis, conjoint analysis, and social media analysis